SLX Clear Aligners. The New Paradigm in Dental Aligners.
— Visual Identity
— Art Direction
— Editorial / Digital Design
— Packaging
Henry Schein Orthodontics launched SLX, their brand of clear aligners that provide efficient treatments in less time, a 100% transparent product for enhanced patient comfort.
The product action is the core idea behind the identity: transparent alignment. The logo is the result of an invisible line that crosses it.
With this concept we built an identity based on dynamic lines and transparencies that are invisible in the logo but visible in the graphic system.
We designed a dynamic brand, a visual system composed of the Theinhardt font, a bright color palette, patterns, lines and transparencies, that appeals to both patients and doctors.
SLX Clear Aligners. The New Paradigm in Dental Aligners.
— Visual Identity
— Art Direction
— Editorial / Digital Design
— Packaging
Henry Schein Orthodontics launched SLX, their brand of clear aligners that provide efficient treatments in less time, a 100% transparent product for enhanced patient comfort.
The product action is the core idea behind the identity: transparent alignment. The logo is the result of an invisible line that crosses it.
With this concept we built an identity based on dynamic lines and transparencies that are invisible in the logo but visible in the graphic system.
We designed a dynamic brand, a visual system composed of the Theinhardt font, a bright color palette, patterns, lines and transparencies, that appeals to both patients and doctors.
