Asics & Marató de Barcelona.
Preparing Barcelona for its most iconic race.
— Campaign Creativity
— Art Direction
— Design of Spaces
— Events
We all are Marathoners
We are all marathoners. Those who run the race, but also those who walk every day to reach their destination in the city.
From the starting point to the euphoric finish line, we transformed the subway into a marathon through key messages and emotional changes to encourage runners to face the great challenges ahead.
Timeline
Messaging
KM 0
Euphoria
Tie up your shoelaces and let the adrenaline flow
KM 8
Opposition
Feel the first contact with the asphalt
KM 19
Flow
Feel your pace is good, today is going to be a great day
KM 25
Solitude
Keep running, don't let your excuses get in the way
KM 30
Desperation
Passion for what you do makes you understand that limits are all in the mind
KM 35
The Wall
The wall does not exist, at least not for you
KM 39
Persistence
Pushing through even when you feel you can’t is what makes you different from the rest
KM 42
Euphoria
It seems impossible until you do it!
The finish line
A few last steps of encouragement before the start of the real race: We transformed the station exit of Plaça de Espanya´ into a celebration for runners, spectators and the city of Barcelona.
The Reward
A visually impactful campaign full of inspiring messages that connected the city of Barcelona with Marathon runners.
Asics & Marató de Barcelona.
Preparing Barcelona for its most iconic race.
— Campaign Creativity
— Art Direction
— Design of Spaces
— Events
We all are Marathoners
We are all marathoners. Those who run the race, but also those who walk every day to reach their destination in the city.
From the starting point to the euphoric finish line, we transformed the subway into a marathon through key messages and emotional changes to encourage runners to face the great challenges ahead.
Timeline
Messaging
KM 0
Euphoria
Tie up your shoelaces and let the adrenaline flow
KM 8
Opposition
Feel the first contact with the asphalt
KM 19
Flow
Feel your pace is good, today is going to be a great day
KM 25
Solitude
Keep running, don't let your excuses get in the way
KM 30
Desperation
Passion for what you do makes you understand that limits are all in the mind
KM 35
The Wall
The wall does not exist, at least not for you
KM 39
Persistence
Pushing through even when you feel you can’t is what makes you different from the rest
KM 42
Euphoria
It seems impossible until you do it!
The finish line
A few last steps of encouragement before the start of the real race: We transformed the station exit of Plaça de Espanya´ into a celebration for runners, spectators and the city of Barcelona.
The Reward
A visually impactful campaign full of inspiring messages that connected the city of Barcelona with Marathon runners.
